A couple of weeks back the FT's Alex Barker blogged this rumour about a new logo commissioned by Peter Mandelson for Gordon Brown's fightback relaunch.
The logo itself would be plonked (technical term) on initiatives over the summer to give that joined-up-government feel. If it's to happen, today's the day as Brown is currently speaking in the House.
The most likely result is that almost no-one will notice it except for public servants (who will be annoyed by it) and journalists. And as the latter only ever write two stories about brands (1 = how much did it cost? and 2 = my daughter could have done that) it's hard to see the point of it all.
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